Profitmetrics.io is committed to safeguard the privacy of our Profitmetrics.io website visitors; this policy clarifies how Profitmetrics.io will treat your personal data in compliance with the EU General Data Protection Regulation (GDPR) and in compliance with the Profitmetrics.io Privacy and Cookie Policy.
Profitmetrics is the data controller responsible for your information processed via this site. Our contact details are: ProfitMetrics ApS, Diplomvej 381,2800 Lyngby, Denmark, [email protected]. If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact us by e-mail.
In compliance with the EU General Data Protection Agreement (GDPR), Profitmetrics.io can inform you, that your personal data is collected either via public websites or social media or via direct contact with you. Profitmetrics. io is storing your personal data in a secured system following the current security requirements to storage of personal data in accordance with the EU General Data Protection Regulation (GDPR).
We collect and process personal data for the purposes set out below. For each processing activity, we describe the purpose and the legal basis under the GDPR.
Profitmetrics.io collects data about your activities on the Profitmetrics.io website through the use of cookies. The collected data does not personally or directly identify you when you visit our Profitmetrics.io website.
The data is used solely for the purpose of improving the conversion rate of the site and to target you with relevant advertising through re-targeting.
All data is collected through third party services such as Google Analytics, Google Ads and Meta. Data is transferred using the same protocol as the originating site. ProfitMetrics ensures that when we use third party services, these providers offer appropriate safeguards for international data transfers in accordance with GDPR. This includes mechanisms such as the EU US Data Privacy Framework or EU Standard Contractual Clauses. The processing of your personal data by these providers takes place only on behalf of ProfitMetrics and not for their own purposes.
Where data is transferred outside the EU/EEA, we rely on the EU-U.S. Data Privacy Framework (where applicable) and/or the European Commission’s Standard Contractual Clauses. Some of our employees may be located outside the EU/EEA or access personal data from outside the EU/EEA. You can request a copy of the relevant safeguards by contacting us.
Profitmetrics.io uses Cookies to collect this data. A cookie is a small text file stored on your device, which allows us to identify you, when you visit the site. Sometimes cookies contain personal data, and in other cases, the cookies merely contain technical information.
If you do not wish to be tracked please use Google Analytics Opt-out, AdBlock or other appropriate extensions for your browser to prevent add-tracking. To clear previously stored data, please remove all cookies in your browser settings.
You are not obliged to accept cookies from our Profitmetrics.io website. However, please note that by declining the usage of cookies, some services on webpages on theProfitmetrics.io website might not be accessible for you or maybe not work as intended.
If you have any questions concerning our Cookie Policy, please contact [email protected].
All instructions to the data sent to Profitmetrics.io are held by the Customer as Data Controller, but Profitmetrics.io has the right, as Data Processor, to process and store the data following these instructions and the Terms of Service and this Privacy- and Cookie Policy, if you have entered into an agreement with us.
Your personal data can only be accessed by the users created under Your account, people with your unique API keys or selected Profitmetrics.io employees. No Profitmetrics.io employee may disclose your personal data to any third-party. Profitmetrics.io may use your data in an anonymous or aggregated form for internal or external use (such as computing industry trends, statistics etc).
Profitmetrics.io does always use the current industry best practices for safely storing and processing data. Each account is stored in separated data store containers to further improve isolation and security. Profitmetrics.io uses third-party services to provide our service such as hosting, backup etc.
You can, at any time, request to access any data provided by the Profitmetrics.io API (processed and unprocessed), as long as they hold a valid API key.
We may share personal data with service providers acting as processors, such as: hosting and infrastructure providers, CRM/email marketing providers, customer support tools, analytics providers, and advertising platforms (e.g., Google, Meta).
We may also share personal data with providers supporting billing and accounting, communication and scheduling, and identity and access management.
Please note this list is non-exhaustive and there may be other examples where we need to share with other parties in order to provide our services as effectively as we can.
ProfitMetrics supports optionally connecting with your Google account, and can integrate with the following Google services: Google Ads, Google Analytics 4, Google Merchant center. We use this connection to transmit product/conversion data into Google services (Ads/GA4), fetch reports about ad performance (Ads), and fetch production information (Merchant center)
We also read the email address of the Google account performing the connection for the purposes of helping the user identify which account is connected
ProfitMetrics never directly discloses any information obtained from a Google account/connection to any third parties, but we do make data available in formats that our user can choose to ingest in third party platforms should they choose.
Data obtained from the Google connection can be part of the fully anonymous statistics we generate regarding industry trends etc. This data is as mentioned fully anonymized and aggregated.
This section outlines the specific privacy practices related to the Profitmetrics Google Sheets extension.
The Profitmetrics Google Sheets extension requires access to the user's Google Sheet(s) that the user explicitly authorizes the extension to use. Specifically, the extension accesses the spreadsheet ID, sheet names, cell data (values and formatting), and ranges within the user's selected Google Sheet. This extension does not access any other Google account information, such as the user's email, Google Drive files, or other personal data, only the email address of the Google sheet owner.
The extension uses the accessed Google Sheet data solely for the purpose of importing and displaying the company's Profitmetrics dashboard KPIs into the Google Sheet. The extension utilizes the ability to write to the Google Sheet to populate the sheet with data retrieved from the user's Profitmetrics account. The extension does not store or transmit the user's Google Sheet data outside of the necessary functions to import it. The data is processed in real-time to populate the sheet and is not retained after the extension has finished executing. The extension temporarily holds the retrieved Profitmetrics data in memory while it is being written to the user's Google Sheet. No data is stored persistently.
The extension's functionality is dependent on having access to the specified Google Sheet. Revoking access will prevent the extension from working correctly. By using the Profitmetrics Google Sheets extension, you consent to the access and use of your Google Sheet data as described in this section.
Profitmetrics.io is processing your personal data only in a safe and confidential manner in compliance with current legislation, including the EU General Data Protection Regulation (GDPR) and Danish data protection legislation.
Profitmetrics.io uses a number of data processors to the above-mentioned processing of your personal information. To this end, Profitmetrics.io has entered into data processing agreements with said data processors, which guarantee that the data processors comply with applicable legislation regarding data protection, including the GDPR.
Profitmetrics.io will save your personal data for as long as is necessary to fulfill the purpose stated in the contract or for as long as you want to receive emails etc. with offers and newsletters from Profitmetrics.io. To be able to document compliance with the GDPR, the Danish Data Protection Act and the Danish Marketing Practices Act, Profitmetrics.io will store your name, your email address and your consent to the purposes stated related to receiving newsletters and offers for 2 years after you have withdrawn your consent to receiving any more emails etc. from Profitmetrics.io
If you find that the personal data Profitmetrics.io is processing about you is false or inadequate, please let us know and Profitmetrics.io will rectify the information (your right to rectification). Further, please let us know if you wish to receive the personal data Profitmetrics.io store about you in a machine-readable format (exercise your right to data portability). You also have the right to request erasure of personal data about you or restriction of any processing.
If you want to withdraw your consent to receiving newsletters, offers, retargeted marketing or the processing of your personal data, you can, at any time, let us know by stating your request in an email to [email protected].
To exercise your rights, please contact us at [email protected]
If you want to complain about Profitmetrics.io processing of your personal data, complaints can be lodged to the Danish Data Protection Agency at datatilsynet.dk.
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