Blog

We want to share what we've learned, to make everyone more profitable.

PPC Summit Copenhagen 2025

Over 200 PPC marketers gathered for one major event. See the key takeaways here.

ROAS and POAS®: Are they always the right metrics?

Learn how New Customer POAS® and Lifetime Profit Value can drive scalable growth and profitability.

New Feature: Clients Overview

Our marketing agency clients can now keep track of every retailer they work with from one central hub - see how it works.

How Conversion Booster server-side tracking for Google Ads ensures more attributed conversions

Conversion Booster closes more gaps in Google Ads attributed conversions through server-side tracking, server-side tagging and enhanced conversions.

10 key areas to strengthen your profit in difficult times

A list of specific areas to look into; advice on what to look for and examples of how this impacts the overall profitability and performance of your business.

ROAS vs. POAS®

Why ROAS is NOT the best metric for your e-commerce business

How to work around the iOS 14 reporting issues

We enable you to maintain a high level of transparency in your paid marketing efforts post-iOS 14.

The story behind ProfitMetrics.io

My name is Frederik Boysen, and this is the story behind ProfitMetrics.io