Blog

We wan't to share what we learn - to make everyone more profitable.

How to work around the iOS 14 reporting issues

We enable you to maintain a high level of transparency in your paid marketing efforts post-iOS 14.

ROAS vs. POAS

Why ROAS is NOT the best metric for your e-commerce business

The story behind ProfitMetrics.io

My name is Frederik Boysen, and this is the story behind ProfitMetrics.io