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ProfitMetrics Blog

Curated content for marketing agencies and e-commerce brands

ROAS vs. POAS®

Why ROAS is NOT the best metric for your e-commerce business

10 min read
Strategy

Google Shopping Expands to 15 New Markets: Avoid the 20% Google Tax

Google Shopping Ads are expanding to 15 new countries: avoid the 20% margin loss. Learn how to use CSS Partners and POAS® to scale profitably from day one.

3 min read
Industry

E-commerce Profit Tracking: Stop Waiting for Your P&L Reports

Stop making e-commerce decisions based on lagging data. Learn how the P&L Latency Trap hides losses and how to use real-time profit tracking and POAS® to scale with confidence.

5 min read
Strategy

Burn-rate budgeting: a smarter way to manage risk with POAS®

Learn how burn-rate budgeting uses POAS® to manage risk while testing and scaling campaigns. See how defining an acceptable loss can help teams make smarter investment decisions in real time.

7 min read
Strategy

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Google Shopping Expands to 15 New Markets: Avoid the 20% Google Tax

Google Shopping Ads are expanding to 15 new countries: avoid the 20% margin loss. Learn how to use CSS Partners and POAS® to scale profitably from day one.

3 min read
Industry

E-commerce Profit Tracking: Stop Waiting for Your P&L Reports

Stop making e-commerce decisions based on lagging data. Learn how the P&L Latency Trap hides losses and how to use real-time profit tracking and POAS® to scale with confidence.

5 min read
Strategy

Burn-rate budgeting: a smarter way to manage risk with POAS®

Learn how burn-rate budgeting uses POAS® to manage risk while testing and scaling campaigns. See how defining an acceptable loss can help teams make smarter investment decisions in real time.

7 min read
Strategy

Real-time Insights for Google Ads

GA4 delays Google Ads data by up to 72 hours. Real-Time Google Ads Insights restores hourly visibility so you can optimize in real time during major sales events like Black Friday and Cyber Monday.

4 min read
Product

The POAS® Maturity Model for E-commerce

Determine where your brand is on the path from revenue-centric to profit-driven, and learn what steps to take to build a more profitable e-commerce company.

8 min read
Strategy

PPC Summit Copenhagen 2025

Over 200 PPC marketers gathered for one major event. See the key takeaways here.

5 min read
Industry

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