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We want to share what we've learned, to make everyone more profitable.

ROAS and POAS®: Are they always the right metrics?

Learn how New Customer POAS® and Lifetime Profit Value can drive scalable growth and profitability.

New Feature: Clients Overview

Our marketing agency clients can now keep track of every retailer they work with from one central hub - see how it works.

How Conversion Booster server-side tracking for Google Ads ensures more attributed conversions

Conversion Booster closes more gaps in Google Ads attributed conversions through server-side tracking, server-side tagging and enhanced conversions.

10 key areas to strengthen your profit in difficult times

A list of specific areas to look into; advice on what to look for and examples of how this impacts the overall profitability and performance of your business.

ROAS vs. POAS®

Why ROAS is NOT the best metric for your e-commerce business

How to work around the iOS 14 reporting issues

We enable you to maintain a high level of transparency in your paid marketing efforts post-iOS 14.

The story behind ProfitMetrics.io

My name is Frederik Boysen, and this is the story behind ProfitMetrics.io