Improve your clients’ bottom line with POAS®

With ProfitMetrics, you can:

Optimize for real profit with POAS® bidding

See the profitability of each marketing channel

Track 100% of conversions with accurate server-side tracking

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Maximize profitability 
with ProfitMetrics

No need to set conservatively high ROAS targets to compensate for different product margins.

Use POAS® bidding to increase ad spend on the most profitable campaigns, ads or products, and give clients the confidence to scale.

Save hours on tracking, reporting, and data management. Our Real-time Dashboard shows where you’re succeeding and where to focus next, with metrics like POAS at your fingertips

Measure holistic KPI’s like blended ROAS and POAS®, contribution, margin, net profit of recurring expenses, and much more.

You’ll get accurate server-side tracking for all clients — with no need for developers or upkeep.

We track all orders and send them into your marketing channels — while staying compliant.

You get accurate tracking without the hassle.

Our Shopping Booster lets you control and direct the bidding algorithm for Performance Max exactly as you want.

Use pre-built templates or configure from scratch — with 1-click installation that’s complete in 5 minutes.

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top agencies

Hear from our customers

Jack Felstead

Leading Independent PPC Consultant

"In my 14 years of PPC I've never seen such a great software, that allows brands to seamlessley and automatically optimise towards the metrics and KPI's that are most important to the business, such as margin, gross profit and POAS (profit on ad spend), finally making it easy to make Google Ads profitable!"

Mark Blandebjerg

Lead Senior PPC Specialist at Oui-Oui

“I simply have to say that you and Profitmetrics have saved my clients' Black Week. Not just saved it—you’ve made it possible for me to grow many of my clients significantly. In fact, one of my clients is on the verge of breaking their record for the best November ever.

This has only been possible because of significantly better tracking and, not least, because I’ve been able to monitor my clients’ blended ROAS hour by hour. This has allowed me to be much more aggressive than they’ve ever been before while still significantly growing their bottom line.”

Andrew Lolk

Founder of SavvyRevenue

"I love when we get ProfitMetrics setup into our various accounts. It makes a world of difference."

Davey Stokkers

Head of SEA at Adwise Your Digital Brain

“The data profitmetrics provides us with, gives us daily and realtime insights into the profitability of the campaigns of our clients. That enables us to make the right decisions regarding campaign management.”

What isPOAS®?

POAS® is a marketing KPI that is calculated by dividing Gross Profit by Ad spend.

This ensures Break-even is always 1 and you know exactly how much profit you make on each $1 spend on ads. This makes decisions a lot easier.

Learn more
ROAS

Revenue

on ad spend
Revenue
Discounts
Cost of goods
Shipping cost
Payment cost
Packaging and handling
Revenue / Ad spend
Based on revenue
Not transparent
Does not include expenses
Break-even is variable

Profit

on ad spend

POAS

Revenue
Discounts
Cost of goods
Shipping cost
Payment cost
Packaging and handling
Gross profit / Ad spend
Based on gross profit
Break-even is always 1
Includes all expenses
100% transparent

Maximize client
ad success

Scale true winners and cut the losers for every client.

Reduce Churn
Improve Client Profits