Whether you’re an e-commerce company or an e-commerce marketing agency, we have a course that will show you how POAS® (Profit on Ad Spend) can transform your business.
Register for the 7 day POAS® email course, and receive a personalized lesson plan for your business based on your answers in the form.
POAS® accounts for all the cost data that ROAS (Return on Ad Spend) leaves out, giving real-time insight into the profitability of every business, campaign, order, and product.
Over the next week, you’ll receive actionable daily lessons about setting up and using POAS®. By shifting to a profitability focus, you’ll gain transparency into performance, make smarter decisions, and be able to scale with confidence.
Why POAS® is better than ROAS for your business
Why POAS® bidding outperforms product margin bidding
How to calculate gross profit and add it to your platforms
How POAS® can support your business strategy
Measuring your success with backend data
How to optimize ad performance with POAS and profit data
How to scale using contribution margin as your guide
POAS® enables you to see the profit behind every campaign, order, and product in real-time.
With real-time insight into profitability, you can follow the performance of your ads and avoid wasted budget by shifting your ad spend when needed.
When you switch to POAS® bidding, you direct the algorithms to optimize for profit instead of revenue.
Frederik Boysen is the founder & CEO of ProfitMetrics. He’s a seasoned expert with over 15 years of experience in e-commerce, from starting his own e-commerce business, to helping thousands of other companies to improve their performance.
As a LinkedIn influencer with nearly 20k followers, Frederik releases monthly e-commerce metric reports based on millions of aggregated orders.
Founder & CEO of Profitmetrics
ProfitMetrics boosts your work with real-time profit insights on orders.
