Understand your profitability at a glance

ProfitMetrics’ Real-time Dashboard provides real-time insights into your business profitability across all marketing channels. It integrates seamlessly with your e-commerce platform for fast, accurate data.

Why use this Dashboard?

Use the Real-time Dashboard to understand your performance and find opportunities: improve your profitability, scale your campaigns, and more.

Find acquisition trends

Compare new customers and ad spend to evaluate the success of your acquisition strategy.

Follow the effects of your ad spend

See if your contribution margin increases with your ad spend. Do the same for revenue, net profit, or
anything else you want to compare.

Refine your budgeting

Use POAS® (Profit on Ad Spend) to understand how much to spend: track your average customer profit (LTV Profit), how long it takes to recoup acquisition costs (CAC/Payback time), the profit you make from new customers (New customer POAS®), and more.

Create your own strategies

Profit Metrics’ Real-time Dashboard is fully customizable. Combine any metric you can think of to find new patterns and possibilities, all based on accurate, real-time data.

How the Real-time
Dashboard works

Analyze your performance and plan your strategy.

Profit Overview

The Dashboard splits your performance into four stages: Revenue, Gross profit, Contribution margin, and Net profit so you can find the best area to focus your efforts on.

Set a date range and see how each stage changes over time. Is your Contribution Margin dropping? Find which channel is performing best and shift your ad spend there from an underperforming channel.

KPI over time

Visually compare metrics over time to find trends and opportunities. See a monthly, weekly, daily, or even hourly break-down of how they interact.

Customizable metrics

Track the metrics that matter to you. We enable you to compare Marketing, Customer, and Order metrics side-by-side.

All your metrics in one place

Visualize your performance using metrics from across every area of your business.

Marketing metrics

Your Blended ROAS or Marketing Efficiency Ratio (MER) and Blended POAS show the average revenue and profit you can expect to get back for every dollar you spend. Compare these top-level metrics with Customer or Order metrics to see how different factors affect your ROI.

Customer metrics

Your customer metrics are calculated with data coming directly from your e-commerce platform, so they are not reliant on cookies. Track average customer profit (LTV profit), gross profit from returning customers, and more.

Order metrics

Follow the average profitability of a first order, see your average shipping cost, or how much you spend on payment fees. You can use these metrics to make informed decisions for improving profitability or growing your business.

Try the Real-time
Dashboard today

Get started today, no credit card required.