The Problem with Performance Max

Product segmentation is necessary for true success

Google is great at hitting targets like ROAS, but it doesn’t understand your business.

When you optimize toward a ROAS target, Performance Max (PMax) averages performance across your entire inventory to get there.

It simply finds the fastest path to the target, without considering your goals.

Consider this:

You set a ROAS target of 5. Google might spend the same on two products: one with a ROAS of 7, another with a ROAS of 3, because the average hits your goal.

But is that what you want?

Of course not. You don’t want an average–you want to focus your budget on the products that help your bottom line.

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Direct Google to prioritize the right products with Shopping Booster

When PMax uses your full inventory to reach its target, it’s averaging varying performances together. This has two negative effects:

• Up to 50% of your budget is spent on unprofitable products.
• The algorithm favors products it already has data on, so more than half your inventory may never see any promotion.

Shopping Booster lets you organize products into performance-based segments, which allows you to create multiple highly focused Google Ads campaigns, rather than one general campaign.

You can dictate which products are prioritized—with their own budgets and targets–instead of allowing Google to select from the full inventory. Now your budget will be spent wisely, and you can ensure your low traffic products get the focus they need.

Use our premade templates with one click, or make your own.

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Targeted campaigns for every strategy

Most tools limit you with fixed setups; Shopping Booster gives you complete flexibility. Create your own if/or/and segmentation rules based on data pulled directly from your backend in real-time.

Now you can focus Google’s algorithm on any goal you want to achieve, creating custom campaigns with their own bids and budgets.

The segments are updated dynamically as product performance changes, based on the rules you set, so your products will always be promoted in the right campaign.

Here are just some of the ways you can use Shopping Booster (note: some of these combinations will require a first-party data import).

Shopping Booster strategies

Note: some of these strategies also require a first-party data import

• Control sales

Adjust how aggressively you bid during specific sale periods.

• Increase Profit After Ad Spend

Optimize for increasing total net profit after ad spend with real POAS™ bidding.

• Prioritize new products

Give new products the opportunity to showcase their real potential.

• Steer supplier promotions

Control bidding for specific suppliers during key promotional periods.

• Take charge of seasonal products

Ensure Google starts and stops spending on seasonal items as needed.

• Consider size availability

Implement more conservative bidding strategies for products with limited size availability.

• Liquidate remaining stock

Promote the liquidation of low-stock or expired styles.

• Focus on pricing

Promote products based on relative pricing position.

What Our Customers Have to Say

Davey Stokkers

Adwise - Your Digital Brain

"The data ProfitMetrics provides us with gives us daily and real-time insights into the profitability of the campaigns of our clients—that enable us to make the right decisions regarding campaign management."

Andrew Lolk

savvyrevenue

"I love it when we get ProfitMetrics set up on various accounts. It makes a world of difference."

Jack Felstead

Leading Independent PPC Consultant

"In my 14 years of PPC I've never seen such a great software, that allows brands to seamlessly and automatically optimise towards the metrics and KPI's that are most important to the business, such as margin, gross profit and POAS (profit on ad spend), finally making it easy to make Google Ads profitable!"

Focus your budget on the products that matter