Despite last year’s 29-day February, we see a year-over-year (YoY) increase in Turnover, Gross Profit, Orders, and Ad Spend, reinforcing the positive trend in the e-commerce sector.
However, all parameters declined compared to the previous month, which was expected.
Consumer demand is stabilizing after two highly active months, and the e-commerce sector continues to show year-over-year growth across key metrics, including turnover, gross profit, and orders.
However, ad spend is increasing at an even higher rate.