June’s figures showcase a few weak spots in the e-commerce sector, with Turnover, Gross Profit, number of Orders and Ad Spend all showing a monthly decline. However, all four still show significant year-over-year (YoY) growth.
Consumer spending is heavily fluctuating based on news from America, though inflation is stabilizing across Europe and Denmark
Stabilizing inflation and steady interest rates are supporting stronger consumer confidence and spending.
At the same time, Trump's renewed trade war and rising tariffs have confused the global markets, but the numbers indicate that the latest conversations may have led to a relief in the market.
April's figures highlight continued strength in the e-commerce sector, with Turnover, Gross Profit, and the number of orders all showing strong performance.
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Despite last year’s 29-day February, we see a year-over-year (YoY) increase in Turnover, Gross Profit, Orders, and Ad Spend, reinforcing the positive trend in the e-commerce sector.
However, all parameters declined compared to the previous month, which was expected.
Consumer demand is stabilizing after two highly active months, and the e-commerce sector continues to show year-over-year growth across key metrics, including turnover, gross profit, and orders.
However, ad spend is increasing at an even higher rate.
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