Our index is built on a robust dataset, covering a wide variety of businesses. This comprehensive analysis provides actionable insights for the e-commerce industry.
Significant revenue growth year-over-year (YoY), coupled with increasing order sizes and strengthening profitability, bodes well for the second half of 2025.
Turnover down by -4.8% compared to June '25 – which is less than the historical difference between the two months. More noteworthy is the impressive +16% YoY growth in revenue, continuing the positive trend from June and matching an order volume increase of around +13% YoY.
Ad spend is 21% higher than last year, but with gross profit up by 22% we are still seeing strengthening profitability in a relatively low-season month, which aligns well with the positive trend in profitability we have seen over the past 6–8 months.
Turnover: Down 4.8% from last month and up 16.6% YoY
Gross profit: Down 4% from last month and up 22.6% YoY
Ad Spend: Down 2.9% from last month and up 21.4% YoY
Orders: Down 1.9% from last month and up 12.9% YoY
POAS®: Down 1.1% from last month and up 1.0% YoY
ROAS: Down 1.9% from last month and down 3.9% YoY
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