Conversion Booster V2 for Google Ads
Plug-and-play server-to-server tracking, with automatic customer segmentation and LTV optimization. Track the profit and revenue of every ad, collecting 17% more conversions on average than standard setups.
Running Google Ads today feels like a blind chase following the wrong target.
Conversions go missing due to cookies, browser limits, and misfiring pixels
Campaigns optimize for revenue, not profit: a “winning” campaign can actually lose money
No clear view of whether ads drive new customers or just bring back existing ones: Google’s native solution can’t determine this for iOS devices.
Google favors existing customers because they are cheaper to convert, starving you of growth
Google’s algorithm lacks the signals to prioritize your most valuable customers
Google’s algorithm isn’t able to focus on the products that bring the most historical profit
Multiple tracking methods and sources must be used together for full value (Enhanced Conversions, Consent Mode, offline conversions, cart data etc.)
RESULT: Misleading ROAS numbers, wasted ad spend, and slower growth
Conversion Booster V2 plugs directly into your e-commerce backend and connects to Google Ads through ProfitMetrics, unlocking profit level insights and smarter optimization.
Capture 100% of conversions, even if ad blockers are used*
Measure both profit and revenue and find your true winners
Identify new vs existing customers accurately and in real-time
Take control of how you split budget between new vs existing customers
Teach Google to find and prioritize high-value customers with 30, 60, and 90 day Lifetime Profit tracking
Guide the algorithm to invest in products that create repeat profit with Product LTV POAS® bidding
Combine all your Google tracking into one plug-and-play solution
RESULT: More conversions captured, more accurate tracking, improved bidding
*We only track conversions in full compliance with your ecommerce business’ cookie banner setup, ensuring GDPR compliance at all times. ProfitMetrics offers a plug and play connection to Cookiebot, OneTrust, and more.
Always stay up-to-date with automatic updates; no need for manual fixes
Set up in 5–10 minutes with personal support
Stay ahead with POAS® based optimization and LTV insights
Prove long term value with 30-60-90 day lifetime profit reporting
Win bigger budgets with reporting that proves profit
Show clients you are acquiring new customers, not just more orders
See the real profit behind every click
Stop paying for customers you would have gotten anyway
Scale faster with new customer acquisition that pays back quickly
Optimize for products and campaigns that generate the strongest 90-day profit
Always stay up-to-date with automatic updates; no need for SIMRE or manual fixes
Set it up in 5-10 minutes, with personal onboarding and support available
With Conversion Booster V2, every order is verified through ProfitMetrics in real time.
ProfitMetrics connects to your e-commerce backend (Shopify, Magento, WooCommerce, or any ecommerce platform or customer upload), and checks each order against your historic customer list.
This ensures that every conversion is accurately identified as new or returning.
If it’s a new customer
The conversion is sent as a “New Customer Purchase”
If it’s an existing customer
The conversion is sent as a “Returning Customer Purchase”
Run prospecting campaigns focused purely on new customer acquisition
Set different ROAS or POAS® targets for new vs existing customers
Allow Google’s algorithm to bid higher for new customers, but only when they are truly new
With Conversion Booster V2, Google can finally see not just the first purchase, but how often a customer buys again within 30, 60, and 90 days. This helps the algorithm prioritize products and campaigns that deliver the strongest lifetime profit.
Identify which products create customers that generate repeat profit within 90 days
Bid more aggressively on ads that drive customers who come back quickly
Optimize upsell and cross-sell campaigns when customers convert again quickly
This is a conservative, data driven approach to future profit, without the risks of predictive LTV models.
Safely bid higher for products that historically created repeat profit
Segment campaigns by product groups with strong LTV multipliers
Accept higher acquisition costs for customers you know will return profit within 30–60–90 days
Scale with confidence by investing budget where you know it will compound over time
True server-to-server conversion tracking
Profit and revenue data on every order
Real-time new vs existing customer segmentation
POAS® bidding directly inside Google Ads
30, 60, and 90 day Lifetime Profit tracking
GDPR and cookie compliance
Product LTV POAS® bidding
Up to date with privacy and browser changes
Setup completed in 5–10 minutes
Personal onboarding and support available if you use a custom platform or need extra guidance
All Google tracking methods combined into one plug-and-play solution, tracking 17% more conversions on average than standard setups:
Enhanced Conversions
Consent Mode
Consent Mode
Offline conversion import
Cart data
View-through conversions
Gclid recreation in Safari private browsing
Full server-side support for gbraid and wbraid
Watch our event presentation where we unveil how profit-first tracking is redefining Google Ads optimization.
ProfitMetrics boosts your work with real-time profit insights on orders.
