Conversion Booster for Meta
With server-side profit tracking and automatic customer segmentation, you’ll know which ads actually improve the bottom line.
Running Meta ads today feels like flying blind:
Conversions go missing due to ad blockers or misfiring pixels
Campaigns optimize for revenue, not profit: a “winning” ad can actually lose money
No clear view of whether ads drive new customers or just bring back existing ones
Meta’s algorithm lacks the signals to prioritize your most valuable customers
Limited attribution accuracy and optimization due to low Event Match Quality (EMQ) score
RESULT: Inflated ROAS numbers, wasted ad spend, and slower growth.
Conversion Booster for Meta installs direct server-to-server tracking with one click. All purchase data is sent to Meta through ProfitMetrics, unlocking profit insights and smarter optimization.
Capture 100% of conversions, even if ad blockers are used*
Measure profit, not just revenue, with profit-first tracking
Identify new vs existing customers with automatic customer segmentation, and optimize accordingly
Teach Meta to find and prioritize high-value customers with 28-day Lifetime Profit data
Achieve a perfect EMQ score, powered by first-party data for maximum tracking accuracy
RESULT: More conversions captured, more accurate tracking, improved bidding
*We only track conversions in full compliance with your e-commerce business’ cookie banner setup, ensuring GDPR compliance at all times.
Stay ahead of competitors with POAS®-based optimization
Prove value by enabling profit bidding directly in Meta
Win bigger budgets with reporting that proves profit
Show clients you’re acquiring new customers, not just more orders
See the real profit behind every ad
Stop paying for returning customers you would have gotten anyway
Teach Meta to prioritize customers with the highest long-term value
Scale campaigns with profit-optimized bidding
With Conversion Booster, every order is checked through ProfitMetrics in real time.
ProfitMetrics connects to your e-commerce backend (Shopify, Magento, WooCommerce, or any ecommerce platform or customer upload), and checks every order against your historic customer list. This ensures that every conversion is accurately identified as new or returning.
If it’s a new customer, Conversion Booster sends the event as a “New Customer Purchase”
If it’s an existing customer, it’s sent as a separate “Returning Customer Purchase”
Run prospecting campaigns focused purely on new customer acquisition
Set different POAS® targets for new vs existing customers
Allow Meta’s algorithm to actually bid for profit, not just revenue
With Conversion Booster, Meta can finally see–not just the first purchase–but how much a new customer buys in their first 4 weeks.
Identify the new customers who buy multiple times in their first 4 weeks
Bid more aggressively on ads that deliver profit and cash flow quickly
Optimize upsell and cross-sell strategies when customers convert again quickly
Meta sees the lifetime profit within 28 days rather than just the first purchase. This helps the algorithm prioritize customers likely to buy again, improving targeting and enabling it to scale profitably.
Direct server-to-server conversion tracking
Profit and revenue data on every order
Real-time new vs existing customer segmentation
POAS® bidding directly inside Meta
Works with Meta Incremental Attribution
28-day Lifetime Profit tracking
GDPR and cookie compliance
Dedicated support team
ProfitMetrics boosts your work with real-time profit insights on orders.
