Our index is built on a robust dataset, covering a wide variety of businesses. This comprehensive analysis provides actionable insights for the e-commerce industry.
October figures showcase a lot of positive trends in the e-commerce sector. All four headline metrics showed an impressive increase from September’s numbers, with Gross Profit rising by 6.7%, and Turnover by 8.3%.
Orders and Ad Spend increased by 9.4% and 8.5% from September. This indicates that activity in the e-commerce market in Q4 remains elevated.
YoY (year-over-year), all metrics except number of orders and Ad Spend showed growth in the double digits; Orders and Ad Spend increased slightly below the others, rising 8.5% and 8.7% YoY respectively.
Ad Spend holding steady from June through September, then increasing in October, indicates that companies are positioning for a very active November, with its Black Month activity.
From September, Ad Spend increased more than Turnover and Gross Profit. This means that both Return on Ad Spend (ROAS) and Profit on Ad Spend (POAS®) decreased MoM (month-over-month). However, YoY we still see an increase in ROAS and POAS; most impressively, POAS, with a +9.5% increase YoY. This is highly contributed to the impressive YoY increase in Gross Profit (19.0%).
Consumer spending will be the key driver through November and December, with major shopping events (Black November and Christmas) likely to shape performance.
Turnover: Up 8.3% from last month and up 11.3% YoY
Gross Profit: Up 6.7% from last month and up 19% YoY
Ad Spend: Up 8.5% from last month and up 8.7% YoY
Orders: Up 9.4% from last month and up 8.5% YoY
POAS®: Down 1.7% from last month and up 9.5% YoY
ROAS: Down 0.2% from last month and up 2.4% YoY
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