Overall analysis

September's figures showcase a lot of positive trends in the e-commerce sector. Turnover and Gross Profit showed an impressive increase from last month’s numbers, with Gross Profit increasing by a staggering 6.4%, and Revenue by 2.5%.

In contrast, number of Orders and Ad Spend decreased from August. Number of Orders decreasing while still seeing growth in Revenue indicates that spending size per order increased.

All metrics except number of Orders showed growth in the double digits when compared to September last year. Orders increased slightly below the others, with an increase of 9.2% YoY. Ad Spend has stayed level since June, which indicates companies keeping a baseline on marketing expenses.‍

From last month, Ad Spend decreased while Turnover and Gross Profit both increased by a fair margin. This means that both Return on Ad Spend (ROAS) and Profit on Ad Spend (POAS®) increased compared to last month. POAS increased by an impressive 6.9% compared to last month. This is highly attributed to the increase in Gross Profit from August.

Macro trends to watch in Q4

Consumer spending will be a key driver in the fourth quarter. With major shopping events like Black November and Christmas, the next couple of months will be exciting to watch.

Results

Turnover: Up 2.5% from last month and up 12.5% YoY

Gross Profit: Up 6.4% from last month and up 17.9% YoY

Ad Spend: Down 0.3% from last month and up 10.3% YoY

Orders: Down 2.5% from last month and up 9.2% YoY

POAS®: Up 6.7% from last month and up 6.9% YoY

ROAS: Up 2.8% from last month and up 2.0% YoY