Our index is built on a robust dataset, covering a wide variety of businesses. This comprehensive analysis provides actionable insights for the e-commerce industry.
The figures from August showcase a lot of positive trends in the e-commerce sector, with Turnover, Gross Profit, number of Orders and Ad Spend all showing a monthly and significant YoY growth.
Turnover and Gross Profit show growth in the high teens when compared to August last year. Orders increased slightly below the others, with an increase of 12.9% YoY.
Ad Spend held its level compared to July, which indicates companies have found a new standard on marketing expenses. From last month it increased less than Turnover and Gross Profit. This means that both Return on Ad Spend (ROAS) and Profit on Ad Spend (POAS®) increased compared to last month. This suggests that the relative increase in ad spend was enough to reflect positively on companies’ ROAS and POAS.
Consumer spending will be a key driver in the fourth quarter. With major shopping events like Black November and Christmas, the next couple of months will be exciting to watch.
Turnover: Up 3.6% from last month and up 14.1% YoY
Gross Profit: Up 3.4% from last month and up 20.3% YoY
Ad Spend: Up 0.7% from last month and up 14.2% YoY
Orders: Up 5.8% from last month and up 12.9% YoY
POAS®: Up 2.6% from last month and up 5.3% YoY
ROAS: Up 2.9% from last month and down 0.1% YoY
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