Our index is built on a robust dataset, covering a wide variety of businesses and more than 30 million orders. This comprehensive analysis provides actionable insights for the e-commerce industry.
March shows broad improvements across all key metrics compared to February, highlighting the ongoing positive momentum in the e-commerce sector.
Turnover, Gross Profit, and Orders are all up significantly year-over-year (YoY), and compared to last month, reinforcing the upward trend seen over recent months. Ad Spend has also increased, which continues to put pressure on ROAS (Return on ad spend) and POAS® (Profit on Ad Spend).
However, the decline in ROAS and POAS® is slowing, suggesting that last year rising Ad Spend may be starting to generate proportional returns in revenue and profitability. This can also be concluded by the increase in ROAS and POAS® from last month.
The broader market environment remains shaped by easing inflation, stabilized interest rates, and recovering consumer confidence in many regions. These factors are contributing to improved buying behavior online. Meanwhile, increased competition in digital advertising continues to keep customer acquisition costs elevated, requiring marketers to continue to focus more on efficiency and retention.
Overall, the data supports a cautiously optimistic outlook for Q2, with strong fundamentals returning across much of the e-commerce landscape.
Turnover: Up 11.5% YoY and up 18% from last month.
Gross profit: Up 13% YoY and up 16.8% from last month.
Orders: Up 9.9% YoY and up 9.6% from last month.
Ad Spend: Up 14.3% YoY and up 12.9% from last month.
POAS: Down 2.4% YoY and up 2.4% from last month.
ROAS: Down 1.1% YoY and up 3.5% from last month.
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