Our index is built on a robust dataset, covering a wide variety of businesses and more than 30 million orders. This comprehensive analysis provides actionable insights for the e-commerce industry.
April's figures highlight continued strength in the e-commerce sector, with Turnover, Gross Profit, and the number of orders all showing strong performance. Although Turnover and Gross Profit declined slightly compared to March, they remain robust year-over-year (YoY), reinforcing an overall positive trend.
Ad Spend decreased in April compared to March, marking a break in its long-term upward trend. The decline was steeper than the drop in Turnover and Gross Profit, resulting in an increase in both Return on Ad Spend (ROAS) and Profit on Ad Spend (POAS®). This indicates that the relative reduction in advertising costs led to more efficient spending, generating slightly improved returns in both revenue and profit.
Stabilizing inflation and steady interest rates are supporting stronger consumer confidence and spending. At the same time, Trump's renewed trade war and rising tariffs may lead to higher prices on imported goods, which could impact consumer demand and marketing budgets. E-commerce brands should monitor these developments closely and stay agile in their strategy.
Turnover: Down 1.8% from last month and up 5.8% YoY
Gross profit: Down 2.1% from last month and up 6.8% YoY
Orders: Down 4.1% from last month and up 6.7% YoY
Ad Spend: Down 2.6% from last month and up 9.9% YoY
POAS®: Up 0.5% from last month and down 2.8% YoY
ROAS: Up 0.8% from last month and down 3.7% from last year
Improve your tracking and see the profit behind every order.
ProfitMetrics boosts your work with real-time profit insights on orders.
