Our index is built on a robust dataset, covering a wide variety of businesses and more than 30 million orders. This comprehensive analysis provides actionable insights for the e-commerce industry.
May’s figures highlight continued strength in the e-commerce sector, with Turnover, Gross Profit, Ad Spend and the number of orders all showing monthly and YoY (year-over-year) growth. Revenue on Ad Spend (ROAS) and Profit on Ad Spend (POAS®), decreased from the latest April numbers.
Turnover and gross profit show growth in the double digits when compared to May last year (10.6% and 13.0% respectively). Orders increased slightly below that, with an increase of 8.5% YoY.
Ad Spend in May increased compared to April, and at a higher rate than Turnover and Gross Profit. This means that both ROAS and POAS® decreased compared to last month. This suggests that the relative increase in Turnover and Gross Profit was not enough to reflect positively on companies ROAS and POAS®.
Stabilizing inflation and steady interest rates are supporting stronger consumer confidence and spending.
At the same time, Trump's renewed trade war and rising tariffs have confused the global markets, but the numbers indicate that the latest conversations may have led to a relief in the market.
Turnover: Up 2.4% from last month and up 10.6% YoY
Gross profit: Up 6% from last month and up 13% YoY
Orders: Up 4.5% from last month and up 8.5% YoY
Ad Spend: Up 7.1% from last month and up 15.5% YoY
POAS®: Down 0.9% from last month and down 2.2% YoY
ROAS: Down 4.4% from last month and down 4.2% YoY
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