Despite last year’s 29-day February, we see a year-over-year (YoY) increase in Turnover, Gross Profit, Orders, and Ad Spend, reinforcing the positive trend in the e-commerce sector.
However, all parameters declined compared to the previous month, which was expected.
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Overall analysis: ROAS and POAS® continue to trend downward in both YoY and MoM (month-over-month). This indicates that marketing spend is increasing at a higher rate than either revenue or gross profit, likely an inevitable result of competition and media prices continuously increasing in the auction. We should not expect this to change in the future.
Turnover: Up 2% YoY and down 14.7% from last month.
Gross profit: Up 3.1% YoY and down 14.6% from last month.
Ad Spend: Up 6.5% YoY and down 12.2% from last month.
Orders: Up 0.4% YoY and down 17% from last month.
POAS: Down 3.3% YoY and down 2.8% from last month.
ROAS: Down 4.3% YoY and down 2.9% from last month.
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