It's the difference between getting data from most of your conversions or all of your conversions - and make sure they are only tracked once.
Server-side tracking is the hot topic these days, for a good reason. The better data you have, the better decisions you can make. We make sure that all of your ecommerce conversions are collected.
We work serverside-to-serverside for most ecommerce platforms and the integrated marketing channels.
This is your guarantee for: