Do you know...

Our ecommerce customers have:

  • Saved 10-60% on Google and Facebook ad spend
  • Increased profit on ad spend by 25-80%
  • Daily overview of profit
  • 14-day free trial
  • No credit card required
  • Easy and fast setup

Trusted by top ecommerce companies

See what profit bidding and POAS marketing can do for your business

Would you like a personal demonstration? Plan one now

The secret of top ecommerce companies​

ROAS was best practice for e-commerce advertising 8 years ago.
E-commerce leaders have moved on to focus on profit-based advertising optimization. It has been a secret kept by the top performing few in e-commerce for years.

Our mission

We've made profit bidding and POAS optimization simple

As the first company in the world, we offer a plug'n'play solution to get real-time profit data into marketing platforms e.g. Google and Facebook.

Increase marketing ROI with profit data

We calculate the precise profit on every single order and send the data back through server-side to the marketing platforms i.e. Google and Facebook.

The algorithm includes factors like:

  1. COGS
  2. Shipping cost
  3. Packaging fee
  4. Fixed costs
  5. Scheduled costs
Want to learn more? Read the ROAS vs. POAS

Scale true winners and cut the losers​

Stop wasting money on unprofitable ads. Our customers have saved 10-60% of your ad spend without lowering sales.​
Real-time profit dashboard

Know the profit you've made by the minute

With the click of a button, you can see your daily gross profit, profit after ad spend and even profit after your fixed costs.​ No more spreadsheets - react to changes in your business immediately.
Profit bidding and optimisation

Teach algorithms to find profitable customers automatically enriches the algorithms with profit data to help them find the most profitable customers and order combinations.​ Set target goals in paid ads based on profit, instead of revenue. works with both Google Smart Shopping and Google Smart Bidding

Serverside-to-Serverside integration

Serverside as a Service

We collect and send data via serverside-to-serverside integrations. Perhaps you’ve noticed the discrepancy in conversions between Facebook, Google and your ecommerce platform? We make sure that 100% of your ecommerce conversion also show up in your marketing platforms

Ready to stop wasting ad spend?

Get started immediately, no credit card required.

Developed for ecommerce is a profit optimization tool developed to empower ecommerce businesses to unlock next-level growth.
Business owners

Keep track of your profitability on a daily basis, and make sure you get what you deserve from your advertising budget.​

Vivian Seedorf
Co-founder - O`TAY
“It gives a great overview of what is left when everyone has taken a piece of the cake. It is a jungle without”
Marketing Managers

Use profit targets to optimize online ads on Google and Facebook and increase profit returns. Stop unprofitable ads!​

Nicolaj Færch Christensen
CMO - TeeShoppen
"It’s bringing so much value to our marketing and budget. The transparency between our business and agencies makes it easier to optimize for profit and scale our business to new markets"
Digital Agencies

Invite your customers into the future of online advertising and prove your value to them with hard profit facts.​

Andrew Lolk
Lead PPC Strategist - SavvyRevenue
"I love when we get ProfitMetrics setup into our various accounts. It makes a world of difference."

Integrates with your tech stack

We're constantly developing new integrations to popular ecommerce and marketing platforms.
See full list of integrations
Magento 1.9
Magento 2
Google Ads
Facebook Ads
Google Analytics
Google Analytics 4
Universal integration

We integrate server-side to server-side. We collect order data from the servers of the listed ecommerce systems, then calculate the profit and send the data back into the marketing platforms e.g. via Facebook conversion API.

Didn't see your required integration? Get in touch

Get started in no time

We've made it easy for you to become a profit-first marketer. Most of our integrations are one-click install.
Connect ecommerce platform​

We have made server-side to server-side integrations to the most used platforms. And we have a universal integration for every other ecommerce platform.

Connect marketing channel​

Start sending profit data to your marketing channels and see the gross profit, net profit and POAS directly inside the ad managers.​

Increase marketing ROI​

Get real-time insights into your daily profitability with profit dashboard and start increasing marketing ROI in all your marketing channels.​ doubled their profits

How would the future of your business change if you could save 60% on ad spend while increasing gross profit with 23%?​
5.81 %
32 %
23.6 %
Gross Profit
-60.47 %
Ad Spend
Learn how they did it Read the case here

Our customers are lovin' it

And we love them...
Revenue in relation to consumption is not very accurate. You get a better sense of which parts specifically provide the greatest returns in your business. I wish I had had this 10 years ago. It is the best tool we have to provide a quick financial overview of our marketing.​
Kristian L
Partner at
After setting up, it has been much easier for both our marketers and the management to get an overview of where the profit comes from - which has gradually helped to create good results on the bottom line. The level of support is also very high. You are taken seriously as a customer and get answers to your inquiries with rocket speed. 5 stars from here. :-)
Marketing at
"We were up and running in half an hour and immediately started to get an overview of our earnings".
Partner at Pure Power
“We have several webshops and collaborate with several agencies. So, getting one place with the overview and the ability to dive into the profit numbers is invaluable because we can see exactly how much more we earn now that we have”​
Henrik K
Founder of Danish Bike​
“The whole system is a huge success for us. The ability to go in and determine which channels are generating profit has been absolutely crucial - and surprising - for us.”​
Mathias W​
Founder of Hofstrawagner​
"I cannot even imagine having to do without and the overview it gives me in my business."
Founder of Cahetu​
“The hourly price it would cost alone to do the calculation yourself once is higher than having it served on a silver platter - daily and in real time - in the channels we use. It is simply a no-brainer for us.”​
Founder of Bluxglasses​

Ready to stop wasting ad spend?

Get started immediately. No credit card required.

Frequently Asked Questions

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