It’s easy to tell how much revenue you bring in from marketing campaigns. But are they profitable?
That’s where ProfitMetrics can help. Our tool measures the real profitability of paid advertising.
By using profit data Inside of Google Analytics and Facebook Ads Manager!
We’ve been in your shoes! Our team has run large Ecommerce stores and were been frustrated by how hard it is to get real time profit data into the dashboards of Google Analytics and Facebook Ads Manager – exactly where we needed it the most. Instead of just wishing for it, we built it! And now, we are sharing it with the Ecommerce community. You’ll now be able to make the right marketing decisions for your business without even breaking a sweat!
Most marketers calculate the average profit margin of their revenue. From that, they can figure out the required Return on Ad Spend they need in order to break even or make a profit from paid traffic.
If you use this method, you really need to continue reading!
If you only have a few products in you Ecommerce store, you might not think that you have a problem with making sure your campaigns are profitable. But what happens if an order includes several different products, a discount code, multiple product variations and free shipping?
It’s complicated to calculate the REAL Return On Ad Spend with so many potential combinations, especially when you start paid marketing campaigns across different channels.
Imagine how much money can could earn or save if you knew the actual profit from every single order.
That is NOT Real ROAS. Let us show you why.
If you just look at the old calculation, this campaign looks like a winner. The ROAS is 5X,. WOW, right?!
Google Analytics, Google Ads , Facebook Ads manager, Facebook attribution, Facebook Analytics and API (coming soon).
Revenue, Expenses, Profit and Inventory value.
Default markup (used for missing cost prices on products), (COGS) Cost price, Payment processing fee and Fixed cost per order.
Shopify, Magento 1.9, Woocommerce, Dandomain, Google Tag manager and Universal script (Connect to any ecommerce platform)
ESSENTIAL (Up to 1000 orders/month): $37/per month
GROWTH (Up to 5000 orders/month): $97/per month
No absolutely not. We have a great relationship with Google analytics. We sent the profit directly into Googles server everytime you get an order. As for Facebook we sent it trough their tracking pixel as default. But dont worry a customer would have to look hard in order to find it in source code and know where to look, if they will find it they have had to pay for the order first. But we are working right now with facebook on sending it trough the server, just like for Google analytics . The integration should be ready within the next month.
You will get charge per website/domain. But you will get discount on the second and following websites. If you have more than one store, please contact us to get an offer that fits you business needs.
We’ll give you time. Just let us know and we’ll happily extend your trial.
Will we be charged when our trial is up?