We calculate the gross profit per order and provide you with:
Our customers have saved up to 60% on ad spend by cutting the unprofitable ads alone.
Breakdown your traffic, campaigns and orders with profit data instead of revenue and understand exactly how profitable they really are.
Breakdown your traffic, campaigns and orders with profit data instead of revenue and understand exactly how profitable they really are.
Profits are calculated for all orders and sent automatically to Google Analytics via a secure serverside-to-serverside integration.
ProfitMetrics.io works with both Google Performance Max and Google Smart Bidding
See the video to learn how ProfitMetrics.io enables your business to make profitable decisions.
POAS® is a marketing KPI calculated in the following way:
Gross profit / Ad spend
The break-even point of POAS® is 1.
This means, if you have POAS 2.3 on a campaign, you are making $2.3 for each $1 you spend. It makes a lot of decisions easier, right?
We factor in all variable order costs:
We integrate server-side to server-side. We collect order data from the servers of the listed ecommerce systems, then calculate the profit and send the data back into the marketing platforms e.g. via Facebook conversion API.
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'The data profitmetrics provides us with, gives us daily and realtime insights into the profitability of the campaigns of our clients. That enables us to make the right decisions regarding campaign management.'
After setting up ProfitMetrics.io, it has been much easier for both our marketers and the management to get an overview of where the profit comes from - which has gradually helped to create good results on the bottom line. The level of support is also very high. You are taken seriously as a customer and get answers to your inquiries with rocket speed. 5 stars from here. :-)
"We were up and running in half an hour and immediately started to get an overview of our earnings".
“We have several webshops and collaborate with several agencies. So, getting one place with the overview and the ability to dive into the profit numbers is invaluable because we can see exactly how much more we earn now that we have ProfitMetrics.io.”
“The whole system is a huge success for us. The ability to go in and determine which channels are generating profit has been absolutely crucial - and surprising - for us.”
"I love when we get ProfitMetrics setup into our various accounts. It makes a world of difference."
“The hourly price it would cost alone to do the calculation yourself once is higher than having it served on a silver platter - daily and in real time - in the channels we use. It is simply a no-brainer for us.”
