We calculate the gross profit per order and provide you with:
Our customers have saved up to 60% on ad spend by cutting the unprofitable ads alone.
Breakdown your traffic, campaigns and orders with profit data instead of revenue and understand exactly how profitable they really are.
Breakdown your traffic, campaigns and orders with profit data instead of revenue and understand exactly how profitable they really are.
Profits are calculated for all orders and sent automatically to Google Analytics via a secure serverside-to-serverside integration.
ProfitMetrics.io works with both Google Smart Shopping and Google Smart Bidding
See the video to learn how ProfitMetrics.io enables your business to make profitable decisions.
POAS® is a marketing KPI calculated in the following way:
Gross profit / Ad spend
The break-even point of POAS® is 1.
This means, if you have POAS 2.3 on a campaign, you are making $2.3 for each $1 you spend. It makes a lot of decisions easier, right?
We factor in all variable order costs:
We integrate server-side to server-side. We collect order data from the servers of the listed ecommerce systems, then calculate the profit and send the data back into the marketing platforms e.g. via Facebook conversion API.
Keep track of your profitability on a daily basis, and make sure you get what you deserve from your advertising budget.
“It gives a great overview of what is left when everyone has taken a piece of the cake. It is a jungle without ProfitMetrics.io.”
Use profit targets to optimize online ads on Google and Facebook and increase profit returns. Stop unprofitable ads!
"It’s bringing so much value to our marketing and budget. The transparency between our business and agencies makes it easier to optimize for profit and scale our business to new markets"
Invite your customers into the future of online advertising and prove your value to them with hard profit facts.
"I love when we get ProfitMetrics setup into our various accounts. It makes a world of difference."
After setting up ProfitMetrics.io, it has been much easier for both our marketers and the management to get an overview of where the profit comes from - which has gradually helped to create good results on the bottom line. The level of support is also very high. You are taken seriously as a customer and get answers to your inquiries with rocket speed. 5 stars from here. :-)
Revenue in relation to consumption is not very accurate. You get a better sense of which parts specifically provide the greatest returns in your business. I wish I had had this 10 years ago. It is the best tool we have to provide a quick financial overview of our marketing.
"We were up and running in half an hour and immediately started to get an overview of our earnings".
“We have several webshops and collaborate with several agencies. So, getting one place with the overview and the ability to dive into the profit numbers is invaluable because we can see exactly how much more we earn now that we have ProfitMetrics.io.”
“The whole system is a huge success for us. The ability to go in and determine which channels are generating profit has been absolutely crucial - and surprising - for us.”
"I cannot even imagine having to do without ProfitMetrics.io and the overview it gives me in my business."
“The hourly price it would cost alone to do the calculation yourself once is higher than having it served on a silver platter - daily and in real time - in the channels we use. It is simply a no-brainer for us.”
