Tracking e-commerce performance with real-time profit overview

We calculate the gross profit per order and provide you with:

  • Profit data in Google Ads and Facebook Ads to activate POAS® bidding
  • A realtime profit dashboard for profitability management
  • Best practice server-side tracking

Our customers have saved up to 60% on ad spend by cutting the unprofitable ads alone.

  • 14-day free trial
  • No credit card required
  • Easy and fast setup

Trusted by top ecommerce companies

Scale true winners and cut the losers​

Stop wasting money on unprofitable ads. Our customers have saved 10-60% of your ad spend without lowering sales.​
Real-time profit dashboard

Keep track of your profitability

With the click of a button, you can see your daily gross profit, profit after ad spend and even profit after your fixed costs.​ No more spreadsheets - react to changes in your business immediately.
POAS® bidding and optimisation

Teach Google Ads to find profitable customers

ProfitMetrics.io automatically enriches the algorithms with profit data to help them find the most profitable customers and order combinations.​ Set target goals in paid ads based on profit, instead of revenue.

ProfitMetrics.io works with both Google Smart Shopping and Google Smart Bidding

Serverside-to-Serverside integration

Best practice conversion tracking

We collect and send data via serverside-to-serverside integrations. Perhaps you’ve noticed the discrepancy in conversions between Google ads and your ecommerce platform?

We've built the tracking to make sure we get as close to 100% tracking and attribution as possible.

POAS® bidding and profit dashboards

See the video to learn how ProfitMetrics.io enables your business to make profitable decisions.

Live demo? Plan one now

What is POAS® ?

POAS® is a marketing KPI calculated in the following way:

Gross profit / Ad spend

The break-even point of POAS® is 1.

This means, if you have POAS 2.3 on a campaign, you are making $2.3 for each $1 you spend. It makes a lot of decisions easier, right?

We factor in all variable order costs:

  1. COGS
  2. Shipping cost
  3. Packaging fee
  4. Fixed costs
  5. Scheduled costs
Want to learn more? Read the ROAS vs. POAS®

Ready to stop wasting ad spend?

Get started immediately, no credit card required.

Integrations

We're constantly developing new integrations to popular ecommerce and marketing platforms.
See full list of integrations
Magento 1.9
Magento 2
Shopware 6
WooCommerce
Prestashop
SmartWeb
Wannafind
Scannet
DanDomain
DanDomain Classic
Shoporama
ideal.shop
Golden Planet
Universal integration
Google Ads
YouTube
Facebook Ads
Instagram
Google Analytics
Google Analytics 4
PartnerAds

We integrate server-side to server-side. We collect order data from the servers of the listed ecommerce systems, then calculate the profit and send the data back into the marketing platforms e.g. via Facebook conversion API.

Didn't see your required integration? Get in touch

Developed for ecommerce

ProfitMetrics.io is a profit optimization tool developed to empower ecommerce businesses to unlock next-level growth.
Business owners

Keep track of your profitability on a daily basis, and make sure you get what you deserve from your advertising budget.​

Vivian Seedorf
Co-founder - O`TAY
“It gives a great overview of what is left when everyone has taken a piece of the cake. It is a jungle without ProfitMetrics.io.”
Marketing Managers

Use profit targets to optimize online ads on Google and Facebook and increase profit returns. Stop unprofitable ads!​

Nicolaj Færch Christensen
CMO - TeeShoppen
"It’s bringing so much value to our marketing and budget. The transparency between our business and agencies makes it easier to optimize for profit and scale our business to new markets"
Digital Agencies

Invite your customers into the future of online advertising and prove your value to them with hard profit facts.​

Andrew Lolk
Lead PPC Strategist - SavvyRevenue
"I love when we get ProfitMetrics setup into our various accounts. It makes a world of difference."

GearFreak.uk doubled their profits

How would the future of your business change if you could save 60% on ad spend while increasing gross profit with 23%?​
5.81 %
Transactions
32 %
Revenue
23.6 %
Gross Profit
-60.47 %
Ad Spend
Learn how they did it Read the case here

Our customers are lovin' it

And we love them...
After setting up ProfitMetrics.io, it has been much easier for both our marketers and the management to get an overview of where the profit comes from - which has gradually helped to create good results on the bottom line. The level of support is also very high. You are taken seriously as a customer and get answers to your inquiries with rocket speed. 5 stars from here. :-)
Rasmus
Marketing at SoundStoreXL.com
Revenue in relation to consumption is not very accurate. You get a better sense of which parts specifically provide the greatest returns in your business. I wish I had had this 10 years ago. It is the best tool we have to provide a quick financial overview of our marketing.​
Kristian L
Partner at PetDreams.dk
"We were up and running in half an hour and immediately started to get an overview of our earnings".
Tobias
Partner at Pure Power
“We have several webshops and collaborate with several agencies. So, getting one place with the overview and the ability to dive into the profit numbers is invaluable because we can see exactly how much more we earn now that we have ProfitMetrics.io.”​
Henrik K
Founder of Danish Bike​
“The whole system is a huge success for us. The ability to go in and determine which channels are generating profit has been absolutely crucial - and surprising - for us.”​
Mathias W​
Founder of Hofstrawagner​
"I cannot even imagine having to do without ProfitMetrics.io and the overview it gives me in my business."
Thomas
Founder of Cahetu​
“The hourly price it would cost alone to do the calculation yourself once is higher than having it served on a silver platter - daily and in real time - in the channels we use. It is simply a no-brainer for us.”​
Kristian
Founder of Bluxglasses​

Ready to stop wasting ad spend?

Get started immediately. No credit card required.