Get full transparency into your profitability

ProfitMetrics lets you track, report, and optimize marketing based on profit and POAS®

Trusted by

Trusted by

ROAS doesn't tell you if your ads are actually profitable

Spreadsheets and financial reports don't give you real time insights into your profitability.

Optimizing for revenue won't account for different product margins and additional expenses.

Revenue numbers won't tell you which campaigns, products or ads are wasting your ad spend.

What isPOAS®?

POAS® is a marketing KPI that is calculated by dividing Gross Profit by Ad spend.

This ensures Break-even is always 1 and you know exactly how much profit you make on each $1 spend on ads. This makes decisions a lot easier.

Learn more
ROAS

Revenue

on ad spend
Revenue
Discounts
Cost of goods
Shipping cost
Payment cost
Packaging and handling
Revenue / Ad spend
Based on revenue
Not transparent
Does not include expenses
Break-even is variable

Profit

on ad spend

POAS

Revenue
Discounts
Cost of goods
Shipping cost
Payment cost
Packaging and handling
Gross profit / Ad spend
Based on gross profit
Break-even is always 1
Includes all expenses
100% transparent

You need ProfitMetrics

The profit tracking and optimization tool that offers true transparency into ad spend.

Maximize profitability 
with ProfitMetrics

Our Real-time Dashboard pulls data directly from
the e-commerce backend and all marketing channels 24/7 for 100% accuracy.

See profit after ad spend, costs, and recurring
expenses with just one click.

We’ll show you the real profit after accounting for:

Discount

Shipping fee

Payment fee

Cost of good

Packaging and handling expenses

ProfitMetrics offers accurate server-side
tracking for Google ads, GA4, and Meta, so you
can make better decisions while
staying compliant.

Learn more

Use POAS® bidding to scale true winners and cut losers:

Analyze profitability down to the product level in Google ads.

See profit after ad spend for all campaigns and ads directly inside marketing channels.

Control and direct ad spend towards the most profitable ads and products.

Trusted by
thousands of retailers

Hear from our customers

Robbie Nevens

Co-Founder of LampTwist

“Profit Metrics helped us so much in 2023 to get back on the right track... With our amount of orders/suppliers/clients, it's very hard to have a day to day overview of the business.

Accounting was mostly 9 months or more behind, meaning we didn't have any clear view on profitability of the company. But now we are growing in a very healthy way, and it's very easy to say that Profit Metrics has been the biggest key tool in this.”

Henrik Kristoffersen

Founder of Danish Bike

“We have several webshops and collaborate with several agencies. So, getting one place with the overview and the ability to dive into the profit numbers is invaluable because we can see exactly how much more we earn now that we have ProfitMetrics.io.”​

Mathias Wagner

“Founder of Hofstra & Wagner

“The whole system is a huge success for us. The ability to go in and determine which channels are generating profit has been absolutely crucial - and surprising - for us.”​

Didier van Willigenburg

Co-owner at Easyplants

“Profit Metrics combines ease of use with powerful functionalities that exponentially boost the growth potential of e-commerce businesses.

We wholeheartedly recommend this platform to any e-commerce entrepreneur looking to gain better insights into their numbers and stay ahead of the competition!”

It’s simple to
get started

Book demo
Quick Integration
Guided Onboarding & Support
1

Easy integration

Easy to install apps, modules and plugins for all major e-commerce platforms with support for custom integrations.

2

Guided onboarding

We offer free onboarding assistance to ensure you are ready to go in less then
an hour.

3

Free assistance and support

Need more help? We offer free email support and aim to respond within
24 hours on weekdays.

Are you
an agency?

ProfitMetrics helps you see which of your campaigns, ads, and products are actually driving profit for your clients.

Learn more

GearFreak
doubled their profits

How would the future of your business change if you
could save 60% on ad spend while increasing gross
profit by 23%?​

5.81% transactions
32% revenue
23.6% gross profit
-60.47 % ad spend
Read case study

Easy integration

We have native integrations with all major
e-commerce platforms and marketing channels.
See full list

Maximize
Profitability

Get started today, no credit card required.