The Challenge

Before partnering with ProfitMetrics, Amical Marketing was spending significant time manually gathering data from different sources. This slowed new client onboarding, made active account management unnecessarily time-intensive, and opened the door to potential error.

Their clients also had limited visibility into profit numbers, making it harder to decide when and where to scale and how to best prioritize spend. To deliver on their commitment to full accountability for client profit, they needed a faster, more reliable way to surface and centralize profit data.

Time-intensive manual processes

Amical’s team was spending multiple hours a week compiling and analyzing data by hand. They were committed to showing clients the profitability impact of their marketing, but delivering on that promise meant painstakingly piecing together numbers from disparate sources. The manual process was a time drain that slowed onboarding and made it harder to adapt campaigns quickly.

Incomplete or inaccurate data

Gaps in client-side tracking meant that Amical was losing as much as 20% of their conversion data. Even when conversions were tracked, missing key profitability inputs like variable costs (e.g. COGS, shipping, fees, etc.) obscured Gross Profit, which in turn made accurate product-level margin calculations impossible. This increased the risk of scaling or bidding decisions based on flawed assumptions.

Revenue growth without profit clarity

Clients were increasing revenue but lacked insight into profitability. In one case, a client had strong revenue growth But 70% of conversions were coming from existing customers, signaling dependence on existing customers and limited new growth.

Most crucially, clients had no visibility into POAS® (Profit on Ad Spend) Contribution Margin, LTV (Lifetime Value) or NCAC (New Customer Acquisition Cost), making it impossible to evaluate the true value of their customer base or scale with confidence.

The Solution

Amical partnered with Profitmetrics in early 2024 to automate time-consuming reporting processes, close tracking gaps, and deliver real-time profitability insight to their clients

Closing tracking gaps and improving data accuracy

The Amical team implemented ProfitMetrics’ Server-side tracking to eliminate conversion loss from client-side limitations like ad blockers and tracking scripts failing to fire.

They integrated client cost data into ProfitMetrics’ servers. This unlocked real-time POAS® and Contribution Margin (CM), enabling accurate margin calculations at the campaign, channel, and order level. With complete, reliable profit data, every strategic recommendation now had clear grounding in financial reality.

Amical connected each client’s backend data to ProfitMetrics. This gave them real-time visibility into centralized profit data in the ProfitMetrics Real-Time Dashboard, a single hub for reviewing performance across all sources. With this in place, Amical no longer had to manually gather and analyze data, reducing the risk of error and freeing up significant time for strategy and execution.

Creating sustainable growth strategies

Armed with real-time POAS® (Profit on Ad Spend) and Contribution Margin data, Amical could see not only which campaigns were efficient, but also how much profit was left after ad spend. POAS® helped them identify areas to scale profitably, while Contribution Margin gave a fuller view of profitability across orders and channels. By pairing these metrics with acquisition cost and repeat purchase data, they could calculate LTV and NCAC with greater accuracy. This meant Amical could guide clients towards immediate profitability while ensuring strategies supported long-term, sustainable growth.

Client retention and pitch differentiation

Amical’s partnership with ProfitMetrics delivered more than just efficiency and accuracy. Once clients understood the profitability impact of their marketing, they engaged more deeply and trusted the process more fully. This deeper relationship created a stronger foundation for long-term retention.

Profitability became a clear differentiator in new business conversations, with ProfitMetrics as a cornerstone of Amical’s sales process. They could show prospects exactly how profit-based reporting works, building credibility and trust before campaigns even began.