Change how you measure success: reframe performance around profit
Get the Guide*Created by ProfitMetrics founder Frederik Boysen, based on learnings from thousands of e-commerce brands and hundreds of performance agencies.
Learn how to calculate, track, and optimize POAS® (Profit on Ad Spend) in Google Ads. This free guide from ProfitMetrics walks you step by step through setup, bidding, and strategy helping you scale sustainably with real profit data.
How to set up accurate profit tracking in Google Ads
How to switch from ROAS to POAS® bidding
How to calculate Gross Profit, Contribution Margin, and LTV Profit
How to use POAS for real-time optimization and long-term planning
“One client said we were the first agency that made them understand what was actually profitable and why.”
CEO & Founder, Amical Marketing
Learn how to calculate, track, and optimize POAS® (Profit on Ad Spend) in Google Ads. This free guide from ProfitMetrics walks you step by step through setup, bidding, and strategy helping you scale sustainably with real profit data.
“We’ve taken two of our 7-figure clients and increased their net profits respectively 111% and 123%. To do that, it’s really a game changer.
CEO & Founder, Disruption Agency
When conversations stop at ROAS and CPC, you’re judged on channel execution instead of business impact. Shifting to POAS® and Contribution Margin recenters the conversation around profit. This way, your recommendations connect directly to business outcomes and show clients that you’re focused on the same goals they are.
“Most agencies are executors of channels. ProfitMetrics helps us stand out and be the agency that drives true business growth.”
Team Lead at Awelin
“We’re not just talking media metrics anymore; we’re helping make business decisions. It positions us as true partners, not just channel experts.”
Head of Paid Search, WeMarket
Your data looks clean, but it’s incomplete. Without knowing ad-level margins, you can’t tell if your best performers are actually profitable. This guide will help you turn hidden costs into visible insights, so you can make scaling decisions you can trust.
“We now have 100% insight into our numbers, which allows us to make the right decisions. This has been essential for us on our journey to grow as aggressively as we’ve planned.”
Founder, Bland Selv Frø
“ProfitMetrics gave us the ability to see what our foreign markets and new markets contributed profitwise. This clarity gave us strength and affirmation. It confirmed that our existing strategy was the proper strategy for us.”
Head of Paid Search, WeMarket
When profit data lives in spreadsheets instead of your ad account, every budget increase feels like a gamble. You might be scaling a category that looks strong on revenue but drains your margins. Without clear visibility into campaign and ad-level profit, growth becomes guesswork.
“Insights in POAS® alone have made a HUGE difference, allowing for campaigns to scale to the ceiling, and beyond.”
Founder, Bland Selv Frø
“Once we switched from ROAS to POAS, we finally understood which campaigns were actually profitable.”
Owner, FashionbyStrand
Read the playbook that contains everything we’ve shared with agency and brands about profit, and everything we’ve learned from working with themStart mastering POAS® today. Your bottom line will thank you.
Get the Guide
ProfitMetrics boosts your work with real-time profit insights on orders.
