The one-click server-side integration from ProfitMetrics.io to Google Analytics Universal helps you take your performance measurement to the next level. Now you can measure your performance based on profits in Google Analytics Universal.
Server-side is your guarantee for data accuracy and security. It makes sure that all available conversion data is synced, while hidden from all competitors and customers.
When you integrate Google Analytics Universal to ProfitMetrics.io, you'll be able to measure your performance by profits across all reports that include revenue today.
Profit data is available either as a goal in the Google Analytics Universal or as transactions in Google Analytics enhanced ecommerce i.e. just like you apply revenue data today.