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Get insights into the profitability of Meta Ads with ProfitMetrics

Many e-commerce businesses find it difficult to assess Meta Ads profitability with revenue and ROAS. ProfitMetrics solves this problem by calculating the exact profit of all orders and sending the data directly to Meta. This way, you’ll be able to see Gross Profit, Gross Profit after Ad Spend, POAS® and others - attributed to campaigns and ads.

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Direct Meta Ads to optimize for profit instead of revenue

Use POAS®-bidding to scale true winning ads and cut losers. With ProfitMetrics you can:

Analyze profitability down to ad-level
See profit after ad spend for all campaigns and ads directly inside Meta Ads Manager - and in our dashboard
Control and direct ad spend towards the most profitable campaigns and ads with POAS®-bidding

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Comprehensive, holistic dashboard for Meta Ads and overall business performance

Our dashboard pulls data directly from the e-commerce backend along all marketing channels for a reliable dashboard. See profit after ad spend, costs, and recurring expenses with just one click. Keep track of holistic KPIs like blended ROAS and POAS®, Contribution Margin, net profit after recurring expenses, and much more.

Features

POAS and Profit bidding

Target your Smart campaigns with a profit goal

Server-side to server-side

Accurate, stable and secure profit data connection

Code free setup

A simple step-by-step guide takes you all the way

5 minute setup

Full A-Z installation guide

Get insights into the profitability of Meta Ads with ProfitMetrics

Want real-time insights into your profitability?

Ready to stop wasting ad spend?

14-day free trial

No credit card required

Easy and fast setup

Features

POAS and Profit bidding

Server-side to server-side

Code free setup

5 minute setup

Real time profit dashboard

Other integrations

Ready to stop wasting ad spend?

14-day free trial

No credit card required

Easy and fast setup

Support

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