Our index is built on a robust dataset, covering a wide variety of businesses. This comprehensive analysis provides actionable insights for the e-commerce industry.
August showcased impressive growth following the summer months. Likewise, metrics remain exceptionally strong on a year-on-year basis, signalling a continued upward trajectory for e-commerce.
On a month-on-month basis, all core activity metrics increased. Turnover increased by +6.6%, Gross Profit by +10.2%, Orders by +8.0%, and Ad Spend by +2.5%. Efficiency metrics also showcased impressive numbers, with ROAS up by +4.0% and POAS increased by +7.4% compared to July.
Year-on-year performance continued impressing across the core metrics. In August, Turnover increased by +20.8% YoY, while Gross Profit outperformed with a +27.4% YoY increase, indicating continued improvement in underlying profitability. Orders grew by +19.0% YoY, and Ad Spend rose by +22.2% YoY, confirming sustained investment in paid acquisition.
From an efficiency perspective, numbers showcased a mix. Higher advertising continued to weigh on returns: ROAS declined by -1.2% YoY, while POAS® increased by +4.2% YoY, suggesting that underlying profitability improved, but revenue did not perform quite as well.
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