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The Black Friday profit playbook: 12 checks before you scale spend

September 30, 2026

14:00 CET

60 min

English

Hosted by

Presented by

Anders Skovgaard

CEO & Co-founder, ProfitMetrics

Mikkel Fisker

Head of Partnerships, ProfitMetrics

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The Black Friday profit playbook: 12 checks before you scale spend

Twelve checks to run before you scale spend into Black Friday.

Presented by

Anders Skovgaard

CEO & Co-founder, ProfitMetrics

Mikkel Fisker

Head of Partnerships, ProfitMetrics

September 30, 2026

60 min

English

Chapters

About this session

Speakers

Anders Skovgaard

CEO & Co-founder, ProfitMetrics

Built ProfitMetrics after running e-commerce brands where the profit number always arrived a month too late.

Mikkel Fisker

Head of Partnerships, ProfitMetrics

Works with agencies across the Nordics on moving reporting and bidding from revenue to gross profit.

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