Comprehensive Server-side Tracking for Askås by ProfitMetrics Setting up accurate server-side tracking for Askås hasn’t been easier with the comprehensive and reliable tracking system from ProfitMetrics. Configuring server-side tracking can be quite a complex process. ProfitMetrics has made the otherwise complicated process somewhat digestible. Setup should take 15 minutes.
Share Profit Data from Askås with Google Ads and Meta Ads By setting up server-side tracking through ProfitMetrics, you unlock the ability to send profit data to Google Ads and Meta Ads. Now, you can analyze ad performance based on profit and POAS® - instead of only revenue. Additionally, ProfitMetrics allows you to start optimizing for profit or POAS® on Google Ads and Meta Ads.
See real-time profitability of Meta Ads and Google Ads By connecting Askås with ProfitMetrics, you can see your Google Ads and Meta Ads real-time profitability alongside your entire E-commerce business. This is done by calculating real profit by factoring in costs including (but not limited to) COGS, Shipping costs, Packaging fees, Fixed costs, and Scheduled costs.
Server-side Tracking Between Askås and Google Analytics Get best-practice server side-to-server side conversion tracking between Askås and Google Analytics by using ProfitMetrics. With our Conversion Booster, we track all conversions accurately - concerning compliance. Our Server-side tracking is configured to get as close to 100% tracking as possible.
Bonuses of using ProfitMetrics:
Get a real-time overview of marketing and business profitability Our dashboard pulls data directly from Askås’ backend and all marketing channels 24/7 for a reliable and accurate dashboard. See profit after ad spend, costs, and recurring expenses with just one click. Measure holistic KPIs like blended ROAS and POAS®, Contribution Margin, net profit after recurring expenses, and much more.
See the exact profit calculation for each individual order We import all orders and calculate the exact profit of all orders after accounting for Discounts, Cost of goods, Shipping fees, Payment fees, Packaging, and handling expenses. With just one click, you’re able to get insights into the profitability of your orders.
Direct Google Ads and Meta to optimize for profit instead of revenue Use POAS®-bidding to scale true winners and cut losers. With ProfitMetrics you can:
Analyze profitability down to product level in Google Ads See profit after ad spend for all campaigns and ads directly inside marketing channels and in our dashboard Control and direct ad spend towards the most profitable ads and products 
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