No-code Server-side Tracking for Shopify by ProfitMetrics Server-side tracking doesn’t have to include setting up a server, using developers and having to deal with upkeep, maintenance and de-bugging. Using ProfitMetrics, you use or simple setup wizard for 1-click, no-code implementation - and we keep your server-side tracking up-to-date for you
See marketing and business profitability in real-time Getting accurate server-side tracking is just the tip of the iceberg. When you use ProfitMetrics to setup server-side tracking, you also get our comprehensive dashboard. Our dashboard allows you to track, report and get insights into the performance and profitability of your Shopify store - along all your marketing channels. We pull data directly from your Shopify backend along with all marketing channels 24/7 for a reliable and accurate dashboard.
Calculate how much profit each orders makes The core component of using ProfitMetrics e-commerce business being able to track, report and optimze for profit. This starts with calculating profit. We import orders into our system and calculate the exact profit of all orders after accounting for discounts, cost of goods, shipping fees, payment fees, packaging, and handling expenses. Additionally, you’ll be able to see how much profit each order makes with a click of a button.
Let Google Ads and Meta to optimize for profit Profit data is not only helpful to analyze past business and marketing performance - it can also be used to optimize future marketing. Our tool allows you to bid and optimize for profit and POAS®. You no longer have to set ROAS targets that cover all product margins. You just need to specifize how profitable you want your ads to run, and our system will do the rest.
See real-time profitability for Google Ads and Meta Ads Campaigns By integrating Shopify with ProfitMetrics, you can asses the real-time profitability of your Google Ads and Meta Ads Campaigns. As mentioned, we calculate the real profit of your ads by factoring in costs like (but not limited to) COGS, shipping costs, packaging costs, fixed costs, and scheduled costs. You’ll be able to analyze profitability down to product level in Google Ads - and see profit after ad spend for all campaigns and ads directly inside marketing channels.
Server-side Tracking Between Shopify and Google Analytics If you decide to set up server-side tracking for Shopify with ProfitMetrics, you’ll access best-practice serverside-to-serverside conversion tracking for Google Analytics. We've configured our server-side tracking module to get as close to 100% tracking as possible. Our setup wizard allows you to connect server-side tracking for Google Analytics with ProfitMetrics - and send accurate data within 15 minutes.
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