Accurate Server-side Tracking for Shopware 6 by ProfitMetrics Using ProfitMetrics, getting accurate server-side tracking has never been any easier. Use our setup wizard for no-code installation - making the otherwise time-consuming task of configuring server-side tracking a hassle-free process.
Send Profit Data from Shopware 6 to Google Ads and Meta Ads and Start Profit Bidding A major benefit of configuring server-side tracking for Shopware through ProfitMetrics is that you can send profit data to Google Ads and Meta Ads. By sharing profit data with Google Ads and Meta Ads, you can determine marketing performance with profit and POAS® instead of mere revenue. Additionally, ProfitMetrics allows you to bid and optimize for profit or POAS®.
See real-time profitability for Google Ads and Meta Ads By integrating Shopware 6 with ProfitMetrics, you can see the real-time profitability of all Google Ads and Meta Ads Campaigns. ProfitMetrics calculates the real profitability of ads by factoring in costs like (but not limited to) COGS, Shipping costs, Packaging fees, Fixed costs, and Scheduled costs. You’ll be able to see the profit of your Google Ads and Meta Ads Campaigns inside the the marketing channels.
Server-side Tracking from Shopware 6 to Google Analytics By using ProfitMetrics, you access best-practice serverside-to-serverside conversion tracking between Shopware 6 and Google Analytics. We've configured our server-side tracking module to track all conversions - concerning compliance. Use our simple setup wizard and set up serverside tracking within 15 minutes.
Bonuses of using ProfitMetrics:
Get a real-time overview of marketing and business profitability Our dashboard pulls data directly from Shopware’s backend and all marketing channels 24/7 for a reliable and accurate dashboard. See profit after ad spend, costs, and recurring expenses with just one click. Measure holistic KPIs like blended ROAS and POAS®, Contribution Margin, net profit after recurring expenses, and much more.
See the exact profit calculation for each individual order We import all orders and calculate the exact profit of all orders after accounting for Discounts, Cost of goods, Shipping fees, Payment fees, Packaging, and handling expenses. With just one click, you’re able to get insights into the profitability of your orders.
Direct Google Ads and Meta to optimize for profit instead of revenue Use POAS®-bidding to scale true winners and cut losers. With ProfitMetrics you can:
Analyze profitability down to product level in Google Ads See profit after ad spend for all campaigns and ads directly inside marketing channels and in our dashboard Control and direct ad spend towards the most profitable ads and products .svg)
.png)
.svg){kind=logo}
.svg)
