No-code Server-side Tracking for Sumoshop by ProfitMetrics Getting accurate server-side tracking for SumoShop has rarely been any easier. Our setup wizard allows for no-code installation - making the otherwise time-consuming task of configuring server-side tracking a hassle-free process. You don’t have to stress about server environments or having to update tracking scripts inside Google Tag Manager. We’ve got you covered.
Track, report, and optimize Google Ads and Meta Ads with profit and POAS® Configuring server-side tracking for Sumoshop is just the tip of the iceberg. With ProfitMetrics, You are also able to send profit data from Sumeshop to Google Ads and Meta Ads. This way, you can see and analyze performance with profit and POAS®. Additionally, ProfitMetrics allows you to start a bid and optimize for profit or POAS®. We calculate real-time profit and profitability of your ads - by factoring in costs like (but not limited to) COGS, Shipping costs, Packaging fees, Fixed costs, and Scheduled costs.
Get a real-time overview of marketing and business profitability Our dashboard pulls data directly from Sumoshop ’s backend and all marketing channels 24/7 for a reliable and accurate dashboard. See profit after ad spend, costs, and recurring expenses with just one click. Measure holistic KPIs like blended ROAS and POAS®, Contribution Margin, net profit after recurring expenses, and much more
See the exact profit calculation for each individual order We import all orders and calculate the exact profit of all orders after accounting for Discounts, Cost of goods, Shipping fees, Payment fees, Packaging, and handling expenses. With just one click, you’re able to get insights into the profitability of your orders.
Direct Google Ads and Meta to optimize for profit instead of revenue Use POAS®-bidding to scale true winners and cut losers. With ProfitMetrics you can:
Analyze profitability down to product level in Google Ads See profit after ad spend for all campaigns and ads directly inside marketing channels and in our dashboard Control and direct ad spend towards the most profitable ads and products
See real-time profitability for Google Ads Campaigns By integrating Sumoshop with ProfitMetrics, you can see the real-time profitability of your Google Ads Campaigns. ProfitMetrics calculates the real profit of your ads by factoring in costs like (but not limited to) COGS, Shipping costs, Packaging fees, Fixed costs, and Scheduled costs. By connecting your Google Ads account to ProfitMetrics, you’ll be able to see the profit of your Google Ads Campaigns inside the Google Ads manager.
Server-side Tracking Between Sumoshop and Google Analytics Using ProfitMetrics, you access best-practice serverside-to-serverside conversion tracking for Google Analytics. We've configured our server-side tracking module to get as close to 100% tracking as possible. Use our simple setup wizard to connect Sumoshop and Google Analytics with ProfitMetrics - and send accurate data within 15 minutes.
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