No-code Server-side Tracking for Vendre by ProfitMetrics Setting up server-side tracking has rarely been easier. Our setup wizard allows for no-code implementation - making the otherwise time-consuming task of configuring server-side tracking a hassle-free process.
Send data from Vendre to Google Ads and Meta Ads - and Start Profit Bidding Using ProfitMetrics to configure server-side tracking for Vendre, you can also send profit data to Google Ads and Meta Ads. This way, you can review ad performance based on profit and POAS® instead of only revenue. Additionally, ProfitMetrics enables you to let marketing channels optimize for profit or POAS®.
By connecting Vendre with ProfitMetrics, you can see the real-time profitability of your entire E-commerce business. ProfitMetrics calculates business profit by factoring in all costs like (but not limited to) COGS, Shipping costs, Packaging fees, Fixed costs, and Scheduled costs.
Server-side Tracking Between Vendre and Google Analytics Using ProfitMetrics, you can use best-practice serverside-to-serverside conversion tracking - enabling you to share the correct data from Vendre to Google Analytics. We've built our serverside-to-serverside tracking to get as close to 100% tracking as possible. Our simple setup wizard makes setting up comprehensive server-side tracking take about 15 minutes. Should you encounter any issues, our support team is available to assist you.
Bonuses of using ProfitMetrics: Our dashboard pulls data directly from Vendre’s backend and all marketing channels 24/7 for a reliable and accurate dashboard. See profit after ad spend, costs, and recurring expenses with just one click. Measure holistic KPIs like blended ROAS and POAS®, Contribution Margin, net profit after recurring expenses, and much more.
See the exact profit calculation for each individual order We import all orders and calculate the exact profit of all orders after accounting for Discounts, Cost of goods, Shipping fees, Payment fees, Packaging, and handling expenses. With just one click, you’re able to get insights into the profitability of your orders.
Direct Google Ads and Meta to optimize for profit instead of revenue Use POAS®-bidding to scale true winners and cut losers. With ProfitMetrics you can:
Analyze profitability down to product level in Google Ads See profit after ad spend for all campaigns and ads directly inside marketing channels and in our dashboard Control and direct ad spend towards the most profitable ads and products 
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