Pricing

ProfitMetrics Blog

Curated content for marketing agencies and e-commerce brands

ROAS vs. POAS®

Why ROAS is NOT the best metric for your e-commerce business

10 min read

Strategy

Real-time Insights for Google Ads

GA4 delays Google Ads data by up to 72 hours. Real-Time Google Ads Insights restores hourly visibility so you can optimize in real time during major sales events like Black Friday and Cyber Monday.

4 min read

Product

How to work around the iOS 14 reporting issues

We enable you to maintain a high level of transparency in your paid marketing efforts post-iOS 14.

5 min read

Industry

The POAS® Maturity Model for E-commerce

Determine where your brand is on the path from revenue-centric to profit-driven, and learn what steps to take to build a more profitable e-commerce company.

5 min read

Strategy

Key insights from ProfitMetrics

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10 key areas to strengthen your profit in difficult times

A list of specific areas to look into; advice on what to look for and examples of how this impacts the overall profitability and performance of your business.

10 min read

Strategy