No-code Server-side Tracking for Chain Shop by ProfitMetrics By using ProfitMetrics, setting up server-side tracking rarely hasn’t been easier. No-code implementation through our design wizard makes the otherwise time-consuming task of configuring server-side tracking a hassle-free process.
Use Profit Data from Chain Shop and Start Profit Bidding on Google Ads and Meta Ads By configuring server-side tracking for Chain Shop through ProfitMetrics, you can send profit data from Chain Shop to Google Ads and Meta Ads. This way, you can view and analyze ad performance based on profit and POAS® instead of mere revenue. Additionally, ProfitMetrics allows you to start bid and optimize for profit or POAS®.
See the real-time profitability of your business and marketing channels By integrating Chain Shop with ProfitMetrics, you can see the real-time profitability of your entire E-commerce business as well as all marketing channels. We calculate profit for each individual order - by factoring in all costs like (but not limited to) COGS, Shipping costs, Packaging fees, Fixed costs, and Scheduled costs.
Server-side Tracking Between Chain Shop and Google Analytics By using ProfitMetrics, you can access best-practice serverside-to-serverside conversion tracking between Chain Shop and Google Analytics. We've built the tracking to ensure we get as close to 100% tracking as possible. Use our simple Setup Wizard and have serverside tracking setup within 15 minutes.
Bonuses of using ProfitMetrics:
Get a real-time overview of marketing and business profitability Our dashboard pulls data directly from Chain Shop’s backend and all marketing channels 24/7 for a reliable and accurate dashboard. See profit after ad spend, costs, and recurring expenses with just one click. Measure holistic KPIs like blended ROAS and POAS®, Contribution Margin, net profit after recurring expenses, and much more.
See the exact profit calculation for each individual order We import all orders and calculate the exact profit of all orders after accounting for Discounts, Cost of goods, Shipping fees, Payment fees, Packaging, and handling expenses. With just one click, you’re able to get insights into the profitability of your orders.
Direct Google Ads and Meta to optimize for profit instead of revenue Use POAS®-bidding to scale true winners and cut losers. With ProfitMetrics you can:
Analyze profitability down to product level in Google Ads See profit after ad spend for all campaigns and ads directly inside marketing channels and in our dashboard Control and direct ad spend towards the most profitable ads and products 
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